BOOROOM GALLERY x INTERIOR+DESIGN

Booroom Gallery in collaboration with Interior+Design magazine created an interactive mask to coincide with the launch of a new collection issue. AR technology allows one to try on an art object made by Christophe Gagnon to the interior and share the result on social networks.

“The world is irrevocably moving toward digital. But there are things that will never be fully adapted to it. It is impossible to  get the emotions a real object of art evokes from its 3D version. Nevertheless, thanks to our AR mask made together with Interior+Design, you can try on Christophe Ganon's mirror, feel inspired, smile, and think about whether you would like him to exist "nearby" or not. By focusing our attention, we create. Therefore, the main aim of this mask, as it seems to me, is inspiration”, Irina Budtseva-Vinitskaya, founder and art director of the Booroom Gallery says.